Brand management for Rolex (a case of study) Essay

Brand management for Rolex (a case of study) - Essay Example The case study will explain the brand management strategy developed by Rolex in the international market. Rolex has followed certain branding strategies to maintain its good image in the international market and enhanced its brand value significantly. This case will analyse the strategies that has made Rolex a famous brand. It is a descriptive case study. In this case study, qualitative method has been followed. The data that is used in this case study is secondary data and it has been collected through websites and books. The case study consists of six chapters. The first chapter describes the brief overview about the overall case study. The second chapter is the literature review. In this chapter, the details about the research topic have been explained to generate in-depth understanding of the research problem. The third chapter consists of statement of research problem and the research methods where the main research problem has been identified and the methods of conducting the c ase study have been stated. The fourth chapter will describe the research process i.e. what has been done to perform the case study analysis. In the fifth chapter, the secondary data will be analysed with regard to the research problem and the literature review. The final chapter is the conclusion where the actual findings of the research will be described on the basis of analysis of the findings. The basis of the case study is brand management of Rolex. Literature Review Rolex is one of the dominating deluxe wristwatch manufacturing companies. It is a multinational company which operates their business in excess of 100 countries. Rolex is renowned for its good business performance and high status (Rolex, n.d.). Brand Management Brand management is about developing an image of a brand and also maintaining it. Brand management helps a company to define any product, position the product, and deliver it to the customer. It is an ability to generate and sustain the brand. A strong brand is an asset for a company which discriminates any product from other alternative products. It can set an additional image to the product of the company (Management Study Guide, 2011). Brand Positioning of Rolex With regard to establishing brand image, Rolex always prefers to use certain traveller or singer or other stylish person for advertisement purposes. Rolex seeks selective media for advertising their products which can help to form the image of the brand as well as control the advertisement cost. Rolex is extremely elegant to accomplish multiple factors while spending least amount of money which can help to maintain the balance between optimal cost and profit. Through their good marketing skills, Rolex successfully increases their fans and earn the honour and faith of Rolex users (Fairy, 2010). Brand Awareness of Rolex From early 1930s, Rolex focuses on product quality. The advertisement of Rolex was limited to just product level and made by using verbal statements and graphi cs.

Euthanasia Essay Example | Topics and Well Written Essays - 1000 words - 1

Euthanasia - Essay Example Euthanasia can be the choice of the an individual and may be unassisted or assisted, by physicians, family, or friends. However, it should be clear that all variations of euthanasia have been deemed illegal in most locations. Suicide has always been a controversial issue. The moral beliefs of certain popular ideologies deem suicide a great sin, which can lead to the mindset that if you suffer greatly then you probably deserve to and when you die, that is when you were meant to. However, that thinking is not shared by everyone and to impose that mentality and force people to suffer until natural death occurs can be quite unfair. Euthanasia brings up many questions of ethics, morality, personal beliefs, and rights to individual autonomy. Death and Dignity: A Case of Individualized Decision Making, by Timothy E, Quill, is a fantastic example of situation where euthanasia has becomes a real consideration. The case study, told from the doctor’s point of view, is a very moving story involving a physician’s relationship with a particular patient, Diane, who is suffering from leukemia and has optioned to not undergo treatment; she is planning to die with dignity and has decided to take her own life (Quill 692). Doctor Quill’s justification throughout the whole process was supportive of, though not necessarily in agreement with, her decisions. He had worked in a hospice in the past, and he knew the kind of death that awaited her should the treatment not work. He also knew that the treatments available to her had a long list of unpleasant consequences that would diminish the quality of her life considerably. He had the practical experiences to sympathize with her position. He acknowledged that she passed all of the psychiatric competency tests to verify her mental state. She was informed of all of her options concerning treatments, interventions, statistical realities, and had made an informed decision of her own free will. Dr. Quill’s thinkin g throughout seemed to parallel with a utilitarian position. He considered Diane’s options; he weighed the stress upon her family, the quality of her life, however shortened, against all of the alternatives. He justified his logic by believing that the greatest good and least amount of harm would be achieved by supporting and endorsing her choices. He even went so far as to direct her to a reliable source to learn how to end her life successfully. Although, certain kinds of euthanasia are potentially unethical, and each individual should, probably, be best considered on an individual basis. In cases, like Diane’s, when she is making the informed choice concerning her own being then would it not be unethical to impose an alternative upon her or discredit her right to make her own choices. Dr. Quill described Diane as a string and forthright lady and he has no reason to deem her decision incompetent in any way (Quill 293). Besides it is unethical to question someone†™s competence simply because their choice differ from what you consider the â€Å"correct† choice. However, if the same person chose the course of action that agreed with you own then you would never question their competence; of course, they are competent, they agree with you. I think that Dr. Quill made a wholly ethical decision based on his perceived perspective of attempting to promote the greater good and least harm in a completely un-ideal